Tuesday, December 29, 2009
This was a banner created for pubs in the States that were going to be showing the De La Hoya-Pacquiao fight. The banners were created to highlight Full Throttle as a sponsor and they had to reflect the branding of that product.
The key art for all of the previous materials/advertisements for the fight were very tech looking and blue in tone. The fireball/explosion helped distinguish the banner from all previous pieces and it unified the existing key art elements with the product, plus it helped give the piece a nice energy.