Old Dutch/Fast and Furious promo

I was given the opportunity to work on a cross promo a while back for Old Dutch Potato Chips and the movie Fast and Furious.

It was a lot of fun and could have been even more so. My original idea (I guess original is debatable) was to create character specific bags (kind of a collect them/trade them sort of thing). Five flavours, one for each actor and a fifth bag for either the car or the final key art (I thought the car would be pretty cool since it was featured so prominently). This idea met with some favourable response from the powers that be, but when it came down to the wire it was decided to tie in only to the key art for the film (created by Concept Arts).

I understood and I was looking forward to getting the full size, layered artwork for the poster but the only thing provided was the key art for the CD, and it was the flat file to boot.

So even with those challenges I think the end result worked out quite well. They were eye catching in the stores and it was one of the more popular promotions that Old Dutch ran (maybe the film had something to do with it too).

Chaotic Banners and Packaging

With the can design in place I was asked to develop additional packaging for the product, this included a 4 pack case, and a palette wrap. I was also asked to produce banners and a barrel wrap design. The images are of the case, the banners and both the flat and the simulated 3-D palette wrap.

Chaotic Beverages

A new product is being introduced to Canadian consumers. It's already in the United States and the distributors wanted the cans to look different than their U.S. counterparts. The elements provided were the key art for the character cards, the drink names and the Chaotic logo.

Rather than showing the environment the characters occupy on the cards, I decided to cut them out and have them shown at the stage of transporting into the world of Chaotic with a glowing logo beneath them. The effect is quite striking when printed against a rich black background.