Cinematheque was Easy Rider.
I wanted to create a different look for this poster than what had been created in the past. Usually the artwork focused on the road, Dennis Hopper, Peter Fonda or Jack Nicholson. I wanted to focus on the symbol of their freedom, the bike, and in particular, Captain America's bike. It has such an iconic shape to it that I thought those who know and appreciate the film would hone in on it. And aside from the black and gray bits I wanted to keep the overall look very red, white and blue.